Elvis by Renauld Launch

Elvis Presley’s classic Renauld Sunglasses returned with a ‘real piece of Elvis’ memorabilia housed in the lens. This marked many firsts.
  • Re-introduction of the Elvis Presley sunglasses from the original makers, Renauld.
  • Two global firsts - first integrated Elvis’s keepsake in a product and secondly integrated into a sunglass’s lens.
  • First collaboration for the Renauld sunglasses brand with the Elvis Presley Estate and Authentic Brands Group (Authentic)
  • Three models were launched based around the iconic Renauld Sixty-One model

Renauld and Authentic Brands Group are proud to announce a collaboration to produce a special edition sunglass to be known as the ‘Elvis’ by Renauld.

Renauld has collaborated with the owners of the Elvis Presley estate, Authentic, in customizing the Elvis Edition of the Renauld Sixty-One and its unique leather case.

In fact, three new sunglass models have been designed, incorporating some new patented technology.

The Elvis ‘Memphis’ by Renauld sunglass is presented in 24ct gold plate with a beautiful black and gold leather case embossed with a distinctive Elvis Presley signature. Based on the iconic Renauld Sixty-One, the sunglass is unique in that it contains a ‘real piece of Elvis’ keepsake housed within the lens.